From January 26 through February 23, 2025, almost one hundred members of the Saint Mark’s community responded to a Social Media Survey conducted by the Saint Mark’s Communications Committee to learn more about current social media usage in the cathedral parish. Using a combination of online Survey Monkey and paper surveys, ninety-eight adults provided information about their general social media usage and specific information about how they use social media in their day-to-day lives about events and news related to Saint Mark’s and more generally. Their responses provided a helpful picture of how parishioners learn about events and use the various communication resources at the Cathedral.

Who participated in the survey?

Of the ninety-eight respondents, 14% were in the 25-39 year range, 21% were 40–59 years of age, and 64% were sixty years old or more. Service participation was distributed with 3% from the 8 a.m. service, 30% from the 9 a.m. service, and 49% from the in-person 11 a.m. service.  Fourteen percent reported they were primarily online attenders of the 11 a.m. service, and three percent participating in other services, such as evening prayer or Taizé. Respondents participated with paper surveys or online surveys that were based on QR code links and publicized in Saint Mark’s publications for a four-week period, starting at the parish annual meeting on January 26.

Results

When asked about their general usage and frequency of posting on social media, Facebook and Instagram were the clear favorites with 62% using Facebook and 43% using Instagram Sometimes or Often. X/Twitter was frequented by about 6% of the respondents, and Bluesky was used by about 17% of the respondents. TikTok was not frequently used with this older group of respondents with only about one percent reporting having used it in the past three months.

With respect to Saint Mark’s related events and news, 57% said they had used Facebook and 22% used Instagram over the past three months. Slack was used by 11%, and Bluesky by 3%. X/Twitter and TikTok were around almost nonexistent since Saint Mark’s does not use these social media platforms for cathedral communications. When asked about their actual posting of content, Facebook was the clear winner with 35% posting something Sometimes or Often. Instagram was 19%, and Slack and Bluesky were not far behind—14% and 10%, respectively.

With the social media landscape constantly changing, especially with the arrival of Bluesky on the scene, 61% percent of the respondents expected their social media choices to remain the same in the near future, fourteen percent expect it to change, and 24% marked Unsure at the time of survey.

Comments and Suggestions

Respondents also had the opportunity to provide some narrative responses, and these reflected the larger landscape of communications at Saint Mark’s. Three questions were used to provide information in this area. When asked about where and how respondents most frequently find out about Saint Mark’s events and news, the responses provided a broader picture of communications usage in the parish. The emailed newsletter on Fridays was cited by 52% of respondents and 44% of respondents mentioned the service bulletin insert Sundays & Beyond as a place they turned to for information. Thirty-four percent utilized Saint Mark’s website for information. A handful of respondents mentioned “coming to church” and word of mouth as ways they learned about events, including announcements made during services. Two respondents said they rely on their spouse for information. Almost twenty percent [19.4%] mentioned direct email communications from Saint Mark’s about specific events such as upcoming programs and concerts as well as deaths in the parish as a form of communication they relied on.

With respect to what they enjoy about Saint Mark’s social media content on Facebook and Instagram, the answers varied widely. Photographs were mentioned by 26% of the sixty-nine respondents to this question with specific praise for Kevin Johnson’s contributions in this area. Other things that were mentioned included information about events in the parish, and sermons and liturgies and programs that are both livestreamed and available on YouTube or through the Saint Mark’s website. Stories of personal engagement by parish clergy and members were also valued. Some 30 percent of the respondents to this question reiterated their non-use of social media.

When asked what Saint Mark’s should be doing differently on social media, to this question twenty one out of fifty-two respondents (50%) said they did not know, but others had clear opinions. There was an emphasis on focusing on various ministries, especially linking Saint Mark’s ministries to other groups and programs in the Seattle community.  One person wrote that it would be helpful to include short-form stories of parishioners, ministries, and ministry partners to help “create a greater sense of connection, curiosity, and understanding within the church and beyond.” Another person stressed the need to follow the social media preferences of younger parishioners “because the future depends on them.”  Another respondent stressed the need for “promoting what it means to be an Episcopalian and a Christian in these challenging times.” Others mentioned ethical and privacy concerns about the use of some social media platforms and urged consideration of this complex topic and possible changes in Saint Mark’s social media choices.

Questions about this survey and its results can be directed to Communications Director Gregory Bloch at gbloch@saintmarks.org.